Design Crowdsource and Sorcerey

Putting a design brief out to the crowd can be a great way of getting work done on the cheap, but what does it say about the 'client' - who gets so much and gives so little.

The brief is mysteriously posted and hundreds of designers get all excited believing they are the perfect candidate for the project. They fall under the spell and are prepared to accept fees that border on the offensive just to have their design chosen.
Thousands of designers went after the Gap rebrand which had a $500 price tag attached compared to:

Design Crowdsorcerer's work on a dark one way street, they put in a small fee which conjures up hundreds of ideas, admittedly ideas that are mostly of poor quality, but if you're going to pay peanuts...



Source: http://www.graphicdesignblog.org/famous-brands-rebranding-cost/