Wim Crouwel launched the day explaining that he was full of expectations as today the graphic design landscape is more complicated as it used to be.
Lust spoke about scripting defining shapes and the new possibilities of coding. He explored the code esthetic used by designers, architects, visual artists…He finished with the use of code for language analysis.
DJ Spooky (Paul D. Miller) spoke about graphic design from a musical perspective.
Stefan Sagmeister talked about how he can be happier as a designer, which factors influence his well-being. And possibly, if he can design something that might increase the well being of an audience.