Closed stores look ugly for passerby and detract from the streets they are, making them look less attractive and vibrant. That’s why the idea of dressing them up with attractive fake shop fronts, with colorful window displays is such a good one.
As written about in the Financial Times, fake shop fronts are starting to appear in the South East of England, where the recession has taken its toll and many shops have closed, and are now making their way over to the US. As well as improving the appearance of the shopping street, they would also seem to have the benefit of inspiring would-be tenants what the store could look like when occupied. One company that is creating these fake fronts is Shopjacket and prices start from just a few thousand dollars.
Fake store fronts are a novel way of attracting new tenants: