15.11.10

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5 Rules for Mindful Creativity :...

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In fact, in order to make a true case for replacing an existing business model with a sustainable, mindful one, it’s imperative that the financial differences are minimal.“If you think you’re going to be less profitable because of a commitment to social responsibility, rethink your plan,” says Kimbal Musk. In other words, while using sustainable materials, sourcing them locally, and steering away from cheaper production options may require a heavier initial investment, the enduring success of your addition to the market fully depends on its ability to be competitive.